A game platform for crowdfunding nature conservation
We are on a mission to connect the people who love nature with the people who protect it — combining the joy and escape of video games with the satisfaction of protecting something real.
When you walk through the game world, you are walking through a digital representation of the actual property.
The clip: the aerial photo of Platte River Park turns into the game map, then the founder says hello in game.
Everything you see in game is based on a real-world detection from a trail camera, nest box, or iNaturalist observation.
The clip: a skunk on a real trail camera, then a red maple and a white campion collected from real iNaturalist observations.
Every square on the map represents real space on the property. Sponsor one for a few dollars and it’s yours, with your name on it. The money is shared with the conservation organization that looks after the property and goes toward the work you can watch in the game: pulling invasive plants, planting natives, keeping the trail cameras running.
And with the squares you get Acorns, which are the in-game tokens that you can allocate to sponsoring projects.
Get to know the people that do the real work and follow the property's actual stewardship — invasive pulls, plantings, habitat work — as streams and videos from the land itself.
The clip: Jon Throop of the Benzie Conservation District appears in game in a video filmed on the property.
The game teaches real identification: work through an interactive ID key — leaf shape, growth habit, field marks. What you learn in the game helps teach identification techniques that you can use when you are actually in the field.
The clip: keying out spotted knapweed step by step with the plant identification key.
Every species you observe and identify becomes a card in your digital field journal — a shareable, growing record of what lives on the land you sponsor.
The clip: collecting a common jewelweed, then finding its card in the Field Journal.
Other players are walking the same land — leave a note in the guestbook, wave hello, visit the spaces they've made their own, and help each other identify what the cameras caught.
The clip: walking into the nature center and meeting Nate, the pixel artist who drew the map.
squarefoot.earth is a platform — each new conservation property plugs in as a new map, like an expansion pack. Our goal is a global network of conservation properties plugged in, so people everywhere can watch, learn, and contribute. We are starting with conservation districts, land trusts, and preserves — a new channel for fundraising, engagement, and education.
Try out a pre-release build based on the Platte River Park.
Walk around the park, play quests, learn to identify plants and animals, and meet the staff.
Play the gameFor the full game experience you have to play on your laptop or Mac.
Played? Tell us what you think (5 minutes) Share your feedback
25 years in engineering leadership at Microsoft, Qualcomm and Riot Games, most recently head of technology for Riot's esports business. Started squarefoot.earth in 2026 to connect the people who love nature with the people who protect it.
Insect taxonomist by training (MSU entomology) and pixel artist. Contributed pixel art for the flora, fauna and map in the game. Core team member of Prehistoric Nature, a Minecraft mod.
Founder of SwellMinded, helping mission-driven organizations grow. 20 years building brands and experiences, including at Red Bull, GoPro and TentCraft. Building the founding alpha community for squarefoot.earth. Chapter Chair, Surfrider Foundation Northern Michigan.
Director of Jazz Studies at Interlochen Center for the Arts, director of the Alluvion Big Band and a Yamaha Performing Artist. Composes and records with live players. Everything you hear in the game is human-made.
Executive Director of the Benzie Conservation District, our pilot partner.
CEO of the Behavioral Tech Institute and former head of AR partnerships at Niantic, maker of Pokémon Go.
Founder and CEO of Altruist Partners and author of Scaling Altruism (Wiley, 2024).
This is where the alpha lives. Players, land stewards and the team build squarefoot together here: share your square, post what you spotted, get help if you're stuck, and catch sneak peeks of what's next. When your idea makes it into the game, you'll see it there first.
Join the DiscordPlayed the alpha? Tell us what hooked you and what to fix. It takes 5 minutes.
Share your feedbackFor the full game, play on your laptop or Mac at app.squarefoot.earth. Try it out, then share your feedback. It's free.
No. If you love birds, nature or a special place outdoors, you'll fit right in.
It's an early build, so you'll probably find rough edges, and that's exactly what we want to hear about. Pop into Discord and ask. Someone from the team or the community will help.
Please do. Post them in Discord. Founding players help decide what we build next, and we share what changed because of your feedback.
Yes, and during the alpha it's free. In the game, $10 sponsors 1 square foot of the map, which you pick, color and dedicate with a short note, and you earn 100 acorns. No real money changes hands during the alpha, so go ahead and try it. Once sponsorship goes live, part of every square sponsored will fund the Benzie Conservation District's stewardship work at Platte River Park, like invasive removal and native plantings.
Acorns are the game's currency. You earn them by sponsoring squares and spend them in the Impact Store on real projects at the park: invasive removal, habitat building, infrastructure, and monitoring.
The cameras are set up to capture wildlife at the park. Clips that show people are removed before they reach the game.
Other players see things like your player name, guestbook notes, waves, and the squares you sponsor. Use a nickname if you'd rather not show your real name.
Yes, with a parent. Kids are welcome to play alongside a parent or guardian. During the alpha, players under 13 shouldn't create their own account.
We use your email to follow up about the alpha and send your founding badge, and we use your feedback to improve the game. We don't sell or share your information. Privacy
Leave your email and we'll keep you posted.